Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The InfoSum Of Its Parts The data onboarding startup...
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TV measurement company VideoAmp is bringing on Tony Fagan, a former Google VP of ads data science and engineering, as...
Oreo has opened a doomsday vault. It's even gotten into short films. But for the first time, it's opening its...
Groupon's online marketplace is getting a literal helping hand in a new campaign from FCB--the stars of the ad are...
The streaming analytics company Conviva released its first ad tech product, a contextual data integration with The Trade Desk, on...
Accenture Interactive has made its first Italian-based acquisition with the commerce boutique fashion and luxury specialist Openmind. The acquisition of...
In its quest for widespread adoption, Unified ID 2 has nabbed another important cosign. In an Adweek NexTech event on...
A typical commercial for a wine brand might feature a sunset, a farm-to-table spread and discerning oenophiles swirling, sipping and...
Newsweek is banking on healthy and rigorous debate to propel it towards its subscription goals. The 85-year old publisher is...
On July 1, NCAA athletes were able to strike brand deals and sponsorships for the first time--a new possibility for...