Automotive marketers were among the first major advertisers for legacy television. Now, they're ditching their age-old audience demos for first-party...
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Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t...
Arnaud CréputCEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
Veteran actor and New Jersey native Danny DeVito grew up mere miles from the original Jersey Mike's sub shop on...
Unity Technologies, one of the world's leading video game software companies, announced today that it named Media.Monks as its first...
Advertisers new to CTV often approach streaming buys the same way they approach linear: By focusing on large-scale inventory from...
You can call it a heat wave – but Liquid I.V. sees an opportunity. The Unilever-owned brand, which makes powder that...
If revenue falls in the metaverse, does it make a sound? For the first time in Meta’s history, it reported...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pronounced She-In, As In “Ooh … She In...
New Zealand’s first independent commerce agency, Multiplied, has been in business for one year. Founded during the Covid lockdown of...