May 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

IAB Tech Lab Will Release Its First Stab At Clean Room Standards By December

Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are no standards that define exactly what a clean room is or how it should operate. “There are a lot ofContinue reading »

The post IAB Tech Lab Will Release Its First Stab At Clean Room Standards By December appeared first on AdExchanger.

AdExchanger