This article is sponsored by Eyeota. There’s little doubt that “cohorts” will be topping the list of 2021 marketing buzzwords,...
FLoC
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FLoC Fears There’s no love lost for FLoC. In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trustbusting The antitrust bills just keep piling up for...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Happened, Adobe? Adobe once avidly pursued digital advertising,...
Let the FLoC testing begin (but not in Europe, yet). On Tuesday, Chrome started rolling out initial origin testing of...
Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect....
Google announced this week that its federated learning of cohorts sandbox proposal (FLoC) is nearly as effective as cookie-based advertising....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
This week the big stories are all Google, all the time. First, the Department of Justice uncorked its long-awaited antitrust...