Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect. In other words, no FLoCs in Europe. During a meeting of the Improving Web Advertising Business Group (IWABG) at the World Wide Web Consortium on Tuesday, Michael Kleber, a Google engineer, acknowledged that FLoCs might… Continue reading »
The post Google Will Not Run FLoC Origin Tests In Europe Due To GDPR Concerns appeared first on AdExchanger.
More Stories
How This Kid-Focused Media Company Balances Privacy And Ad Measurement
McDonald’s, DDB tout ‘spiciest’ burger
TechMagic Podcast: The Promise and Caveats of AirChat