If Election Day is the political world's equivalent of the Super Bowl, then NBC News' digital platforms scored a touchdown...
forecast
Ahead of Cannes Lions, Magna delivered its latest global advertising forecast, and the new report gives a snapshot of the...
Global advertising will grow 7.8% and reach $ 989.8 billion by the end of this year, according to WPP media...
U.S. advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst...
U.S. advertising spending is growing faster than analysts thought it would back in December, according to a forecast released by...
If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is...
Watch some of ADWEEK's newsroom leaders as they open up about what trends and events they expect the marketing sector...
AUCKLAND, Today: Dulux has celebrated the 15th anniversary of its annual Colour Forecast at a series of events held across...
US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for...
Advertising investments should grow 5% this year, according to a new industry forecast released today by analyst Brian Wieser. Marketers...