Forrester: The Walled Gardens And Mobile Video Dominate The Future Of Digital Ad Spend

AdExchanger |

Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021, propelled mostly by social media ad spend, according to Forrester’s annual Online Display Advertising forecast, released Wednesday. As mobile adoption continues to surge, Forrester predicted, social ad spend will reach $40 billion by 2021, andContinue reading »

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MediaMath CMO Joanna O’Connell Exits, Returns To Forrester

AdExchanger |

MediaMath CMO Joanna O’Connell will depart the company at the end of the month and return to Forrester, where she was a principal analyst for interactive marketing for three years. Prior to MediaMath, O’Connell was an AdExchanger research analyst and held several ad tech roles at VivaKi and Razorfish in her 15-plus years in digitalContinue reading »

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Forrester’s Joe Stanhope On How Marketers Should Deal With An “Unhealthy” Tech Ecosystem

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Joe Stanhope, VP and principal analyst at Forrester, will discuss the state of the marketing technology ecosystem – and what marketers need to do about it – at Industry Preview on January 18th, 2016, in New York City. Marketers face a complex ecosystem filled with thousands of vendors and redundancies. “There are way too many vendors doingContinue reading »

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