Dynamic creative advertising technology is becoming more personalized.Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever...
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Media agencies once used their buying power to compete with each other.But as clients transform their marketing processes for a...
Forrester Research took its first steps into technology ownership on Tuesday with the acquisitions of customer data collection company FeedbackNow...
This isn’t a test: Data-driven TV planning is finally having its moment.About 15-17% of advertisers in the US already regularly...
No other holding company has had its CEO as ingrained as WPP.Now WPP must keep its massive organization, with so...
In 2017, the National Hockey League debuted its newest franchise, the Las Vegas Golden Knights.But not only did the NHL...
Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021,...
MediaMath CMO Joanna O’Connell will depart the company at the end of the month and return to Forrester, where she...
Joe Stanhope, VP and principal analyst at Forrester, will discuss the state of the marketing technology ecosystem – and what...