Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google –...
Forrester’s
Forrester is ranking vendors for the breadth of their capabilities over those with point solutions. And the “jacks of all...
Publicis Groupe led Forrester's just-released global marketing services report Wave, trailed closely by its competitors WPP and Omnicom Group after...
In the latest of Forrester's agency Wave reports, VMLY&R and Omnicom Performance Marketing Group (OPMG) came out as the top...
Creative ad tech is maturing beyond DCO. Dynamic creative optimization is only one of many challenges facing brands in the...