Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the...
fortnite
As 2023 comes to an end, Lego and Epic Games have finally unveiled what their kid-friendly metaverse will look like....
In this week's episode, hosts Cathy Hackl and Lee Kebler catch up from a long holiday break. Kebler got iOS17...
As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game...
Athletic shoe behemoth Nike, using the Unreal Editor for Fortnite, has created a custom island within Epic Games' wildly popular...
Honda is bringing the Hondaverse to Fortnite on Twitch. The Fortnite category on Twitch has more than 80 million followers,...
Wendy's has always taken an unconventional approach to social marketing, and its path to success on streaming platform Twitch followed...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Agency Woes Dentsu is yet another agency group that...
Just about any advertising professional or student ends up learning about Apple's iconic 1984 ad. The TBWA\Chiat\Day-created, Ridley Scott-directed classic...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ducks In A Row The US Justice Department’s antitrust...