On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The...
FreeWheel’s
TV fragmentation is only getting worse. And, according to FreeWheel's newly promoted chief product officer, troubleshooting means simplification. The post...
TV inventory fragmentation means publishers need new ways in which to aggregate their inventory, connect with buyers and transact. To...