Last month at Adweek's Social Media Week event, we caught up with creators and brand executives to discuss the elements...
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The 2023 Governors Ball Music Festival, coming to New York June 9-11, will be enhanced by an augmented reality experience...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Detective Work A pox on the ad tech...
The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers,...
More advertisers, especially marketers, who have been slow to embrace AVOD, will increasingly gravitate to primarily AVOD services, writes Greg...
FTX once touted itself as the cryptocurrency trading platform to revolutionize the industry with its founder Sam Bankman-Fried at the...
//www.youtube.com/watch?v=JQenNhTNLCs AUCKLAND, Today: TBWA\NZ, Eleven NZ and ANZ have launched a new initiative – ANZ Screen Savers – to help...
AUCKLAND, Friday: KiwiRail has appointed Federation as a strategic creative agency partner for its Rail Safety advertising, effective immediately. Neither...
Elon Musk's choice to onboard NBCU ad sales chief Linda Yaccarino has left marketers on the edge of their seats,...
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart....