Bob Evans Farms has been working with an AI tech startup since last year to help evaluate ad creative and...
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Based on TikTok CEO Shou Chew’s appearance before the House Committee on Energy and Commerce on Thursday, Congress isn’t buying...
Ecommerce-based brands have serious advantages with online marketing, but big CPGs aren’t contesting the DTC business. They’re buckling down on...
5G can provide significantly greater speeds and accommodate more devices than dated 4G networks. For consumers, it’s revolutionizing communications and...
When it comes to video games, most people can name their favorite titles and instantly burst into an excited endorsement...
For some diehard Ikea customers, a trip to the store is already considered a magical experience. But in times of...
As AppsFlyer’s anti-fraud evangelist, it’s Naumann’s job to educate clients and the industry in general on the threat of ad...
Moments after Mastercard chief marketing and communications officer Raja Rajamannar finished his talk on experiential storytelling and stepped off the...
South By Southwest has effectively taken over the streets of Austin, Texas. With brand activations spilling out of bars, restaurants,...
South By Southwest, the annual conference and festival series spanning tech, art, music, film and comedy, kicks off this weekend...