CANNES, France--Artificial intelligence may continue to be one of the hottest topics at Cannes Lions and beyond, but an ADWEEK...
From
It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and...
Can you imagine a time when you'd marry the first person you dated--and stay married for over 50 years? What...
ADWEEK recently reported that Netflix will have five sponsorship packages for advertisers in its two upcoming NFL Christmas Day games....
Artificial intelligence will undoubtedly be the big topic at Cannes Lions, and Publicis Groupe is prepared to dispel myths and...
U.S. advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst...
College faculty may think they have much guidance to impart to younger generations, but tech-savvy students prove they know best...
In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, chief marketing and consumer experience...
A little light is shining on Google's Search black box. A leak of 2,500 internal documents, which Google has confirmed...
The advertising industry’s shift from last-click attribution to multi-touch attribution (MTA) initially promised a deeper understanding of marketing effectiveness. However,...