How and where ads are placed has a huge impact on carbon emissions for digital media companies, a new report...
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How do you combat TV fragmentation? Bringing out Alicia Keys at 10 a.m. might do it. Throughout upfront week presentations...
The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more...
The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, lurking...
Warner Bros. Discovery will address marketers next Wednesday at its TV upfront presentation in Madison Square Garden, where ad buyers...
We all have our favorite singers and bands that we love listening to and going to see in concert. However,...
The sports marketing landscape in 2024 is laden with opportunity for those willing to adjust their game plan. At the...
Warner Bros. Discovery (WBD) broke the trend of streaming publishers reporting positive gains last quarter. But it's slowly gaining subscribers,...
As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo's Fabiola Torres...
The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn't be surprised by...