How do you combat TV fragmentation? Bringing out Alicia Keys at 10 a.m. might do it. Throughout upfront week presentations last week, TV publishers pulled out all of the stops, creating experiential events for marketers, including the Netflix Experience and TelevisaUnivision’s Casa Cultura; showcasing top talent at their presentations, with Keys at Amazon’s event and…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index