Macy's wants a piece of ad budgets from brands that don't sell its items at Macy's. Macy's Media Network--the department...
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More than 100,000 people visited a first-of-its-kind pop-up shopping area and on-site consumption lounge at the recent California State Fair,...
A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the...
Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The acquisition...
UPDATE--5:48 p.m.: Following the NBA's statement that it had rejected Warner Bros. Discovery's attempt to match Amazon's media rights offer,...
Alphabet is so big that, even when it’s growing slowly, it’s still outpacing competitors. On Tuesday, the company reported earnings...
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO...
Every four years, CONMEBOL Copa America takes place, with national soccer teams from the Confederation of North, Central America and...
Brands that didn't buy into Copa America coverage will have to watch the tournament final from home like any team...
For the artists performing on AT&T's Dream in Black stage at this year's Essence Fest, it was all about celebrating...