In this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's...
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Brands are more interested in marketing on YouTube Shorts because YouTube has finally been addressing their biggest ask: to unbundle...
In this week's episode, host Cathy Hackl is at the World Economic Forum in Davos. She'll share more next week...
Current inefficiencies in programmatic auctions are manifold: bid duplication, misguided traffic shaping and volume bias among DSPs. Header bidding turned...
A couple of research scientists are big fans of a fast-growing coffee brand called Goodboybob, but they'd like to put...
To promote its new electronic vehicle, the Q4 Sportback e-tron, Audi France wanted to create a sustainable digital and video-on-demand...
Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of...
Megan Thee Stallion, aka the "Hot Girl Coach," has landed in Planet Fitness' orbit as "Mother Fitness," and she is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have...
TurboTax will be back in the Super Bowl for the 11th straight year, but this time with a different take...