The last decade of app marketing drove massive success in downloads thanks in large part to preloads, install campaigns and...
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Samsung Electronics America CMO Allison Stransky on ecosystem storytelling and data-driven marketing. Adweek Feed
The CTV ecosystem has spent the last two years insisting that the antidote to complexity is “direct supply.” Buyers are...
It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now,...
Possible is scaling fast, spilling beyond the Fontainebleau, courting C-suite dealmaking, and leaning into creators, AI, and star power, as...
Merrell, the footwear brand known for its hiking boots, wants to democratize the outdoors with the first global brand platform...
American Eagle, Liquid Death, Spotify, Dove, and others were behind this week's most notable ads. Adweek Feed
From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco....
Verification is moving beyond its traditional role as a protective shield. In today’s digital ad market, advertisers need to do...
Attia’s hiring almost instantly became controversial due to his name appearing in the Epstein files. Adweek Feed