It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is...
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The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical...
On March 17, a crew of 10 ad tech execs will disconnect from their daily lives and head to a...
Brands don’t want their ads to turn up next to content spouting conspiracy theories, propaganda and misinformation, but programmatic advertising...
Today's marketing so often fixates on the latest trends, chasing the next novel concept--I can't be the only one fatigued...
Brands are seeking frictionless experiences as they aim to engage, sign up and drive loyalty with consumers across an increasingly...
In this week's episode, Jenny sits down with Suzanne Kounkel, global and U.S. chief marketing officer at Deloitte to discuss...
As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture....
Volkswagen Group has promoted from within to fill the vacant global chief marketing officer (CMO) space at its eponymous brand,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. REPORT IT! Meta’s ad platform misfired again last...