Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news...
From
Every company from retailers to banks are looking to cash in on ad revenue. The rise of retail media promises...
Another TV ad measurement company received national currency certification. Today, iSpot received industry certification from the U.S. Joint Industry Committee...
Remember when all anyone in the online advertising industry could talk about was the end of third-party cookies in Chrome...
Macy's wants a piece of ad budgets from brands that don't sell its items at Macy's. Macy's Media Network--the department...
More than 100,000 people visited a first-of-its-kind pop-up shopping area and on-site consumption lounge at the recent California State Fair,...
A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the...
Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The acquisition...
UPDATE--5:48 p.m.: Following the NBA's statement that it had rejected Warner Bros. Discovery's attempt to match Amazon's media rights offer,...
Alphabet is so big that, even when it’s growing slowly, it’s still outpacing competitors. On Tuesday, the company reported earnings...