The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more...
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The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, lurking...
Warner Bros. Discovery will address marketers next Wednesday at its TV upfront presentation in Madison Square Garden, where ad buyers...
We all have our favorite singers and bands that we love listening to and going to see in concert. However,...
The sports marketing landscape in 2024 is laden with opportunity for those willing to adjust their game plan. At the...
Warner Bros. Discovery (WBD) broke the trend of streaming publishers reporting positive gains last quarter. But it's slowly gaining subscribers,...
As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo's Fabiola Torres...
The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn't be surprised by...
Disney is welcoming marketers back to the wonderful world of upfronts, and global advertising president Rita Ferro can't wait to...
Food is often described as a universal language that brings people together. In recent years, various content creators such as...