Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
Funnel
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for...
Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying...
Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. But...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Doomsday or Dealsday? Ben Kruger, Google’s former marketing...
Connected TV marries a century-old piece of technology (television) with the capabilities of the internet. This presents an interesting challenge...
Lance PorigowEVP of Growth“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Brands want to know they have the most effective creative to drive sales, but they also want to understand how...
Gaming saw significant gains over the past two years as homebound sports fans opted to connect and game virtually. EA...
You know you’ve won the lottery as a brand when you go viral on TikTok (for a good reason). Last...