King Arthur Baking Company is in the rare position of being more relevant than ever during the COVID-19 pandemic. The...
Future
Nielsen plans to overhaul its digital measurement methodology to prepare for a future without cookies or mobile ad IDs. The...
SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Preparing for the end of the cookie isn’t just the job of tech companies building alternate solutions. It’s also the...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....