Like a good marketer, insurance brand State Farm is looking to reach people where they are – and, increasingly, that’s...
‘Gamers
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. When the pandemic...
"The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first...
While most media companies struggled through 2020, gaming was one sector that experienced a breakthrough. For marketers, the gaming channel...
Gaming might have an audience of all ages, but if a brand is just going to slap an ad into...