The hype cycle giveth; the hype cycle taketh away. Customer data platforms (CDPs) were the hot new tech five years...
Gartner
Consent management platform (CMP) vendors are largely overpromising what their solutions can do out of the box, earning them an...
The in-housing trend prompted Gartner’s first-ever Magic Quadrant report for ad tech, which was released late last week.Even if not...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.True or false: While Facebook was looking the other way, Cambridge...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Gartner’s annual digital agency magic quadrant, released last Friday, placed Digitas, AKQA, MRM//McCann, Isobar, SapientRazorfish, R/GA, IBM iX, iCrossing, Ogilvy...
After years of consistent growth, companies have flat-lined or decreased their investments in marketing.Last year, the amount of overall revenue...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....