CDPs Are In The Gartner Hype Cycle’s “Trough Of Disillusionment”

The hype cycle giveth; the hype cycle taketh away. Customer data platforms (CDPs) were the hot new tech five years ago. But CDPs and first-party data are being called to tougher account. Whether it’s late to the CDP party or just on time, Gartner released its first-ever Magic Quadrant report for CDPs last week. To […]

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