When the General Data Protection Regulation (GDPR) took effect in May, Nestlé Germany was ready.Germany’s data collection laws have been...
GDPR
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.If You Can’t Beat ‘Em Shares of the 56-year-old retailer...
The advertising technology ecosystem has been waiting for Google to implement the IAB Europe Transparency and Consent Framework (TCF), a...
With the rapid pace of change in the advertising technology industry, a couple of years can seem like a generation...
When GDPR took effect in May, Google told publishers and ad tech vendors it expected to implement the IAB Europe...
Generating loyalty in the casual dining space is about more than just serving up tasty food.Competition is fierce, and without...
Scruff has a love/hate relationship with programmatic advertising.When the gay dating app, which now has more than 12 million users,...
Major brands and global holding companies are preparing for a world without the Google ad ID. A month before GDPR,...
Some apps don’t seem to be taking GDPR seriously – or maybe just don’t realize how much they’re leaving themselves exposed.Although...
Drawbridge is one of the cross-device OGs, but it’s in the midst of a pivot.The company revealed $15 million in...