With its new global campaign, Levi's reminds consumers of its heritage as a democratic brand that has been at the...
Generation
For women who grew up in the 1990s or 2000s, retailer Claire's may trigger a wave of nostalgia. Once a...
In this week's episode, host Cathy Hackl reports back from speaking at the DLD Conference and then Davos. Artificial intelligence...
The year was ‘91 when egg and beetroot came together in perfect, delicious harmony with the creation of the iconic...
Successful creators are known to hustle, but they're not always known as entrepreneurs. At a panel at Social Media Week...
AUCKLAND, Thursday: Bastion Shine has created a new campaign for Genesis, showcasing the Genesis School-gen programme. School-gen has been running...
The fruit guys, as they were once known, sang shoe-gazing ballads a la Coldplay, dropped music videos worthy of early...
Four years after falling out of the FTSE 100 list, British retailer Marks and Spencer (M&S) reclaimed its spot among...
Ahead of the US Open, Morgan Stanley and the Women's Tennis Association (WTA) are using a major marketing campaign to...
Aerie's latest marketing play is an organized effort to draw attention to other brands. Moving beyond the typical brand collaboration...