Aerie’s latest marketing play is an organized effort to draw attention to other brands. Moving beyond the typical brand collaboration driven by a core product–a Barbie Burger King meal, for example–the clothing brand created a shared experience with a host of small businesses. Aerie’s Hidden Gem Marketplace, which featured small New York City businesses as…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected