The global pandemic made everyone reconsider their sources of recreation. For example, board games, cards and even lawn darts were...
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OOH outfit LUMO has launch a new creative studio for digital out-of-home (DOOH). Born out of the challenges faced as...
Burger King had intended to turn a sexist trope on its head through a new campaign supporting female chefs, but...
Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and...
If there's one thing all ad creatives aspire to create, it's a dream sequence. While arguably overused across the history...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
Just 11 months after the pandemic paused professional sports and put a halt to DraftKings' entire operation--costing the company millions--the...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
Content discovery platform Taboola became the latest platform to embrace the stories format with Monday's beta rollout of Taboola Stories....
Marketers are rushing into the fast-growing connected TV space, where publishers facing competition from distribution partners are starting to offer...