January 22, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Jukin Media Gets Creative With CTV Ad Offerings

Marketers are rushing into the fast-growing connected TV space, where publishers facing competition from distribution partners are starting to offer more unique ad products. With tailor-made ad offerings, content owners are looking to win business directly from marketers, who otherwise buy aggregated inventory through CTV platforms and distributors–companies that are increasingly dominating the streaming media…
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