The recent shift away from second-price auctions toward a first-price model, spurred on by Google, has led to new methods...
Gets
Over the weekend, you may have seen a story in the Wall Street Journal that profiled next door neighbors with...
Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What We Talk About When We Talk About Breakups We’ve all...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Show Me The Money The good news is that advertising is...
//www.youtube.com/watch?v=gGVzYPj_bAg AUCKLAND, Today: Havas NZ has created – inhouse – an integrated Southern Cross campaign to drive awareness of its...
Snap Inc. and Headspace are marking World Mental Health Day Saturday (Oct. 10) with the release of two new meditations...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Somebody’s Gotta Do It Facebook has a new CMO. Following the...
SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS...