The recent shift away from second-price auctions toward a first-price model, spurred on by Google, has led to new methods for helping buyers optimize their pricing and avoid overpaying for impressions. Bid shading is one of the most popular techniques. But while bid shading can save buyers money, there are two interrelated complaints about it… Continue reading »
The post Beeswax Gets Into Bid Shading With An Eye On Data Sharing And Cost Transparency appeared first on AdExchanger.
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