GroupM, Magna and Zenith released global ad spend forecasts on Monday, and all agree that 2020 was not the catastrophe...
Global
Not many companies would say 2020 was great for business. But GroupM's global end-of-year forecast found that things weren't quite...
Lifestyle programming juggernaut Discovery Inc. will roll out its own streaming service, Discovery+, in just one month--on Jan. 4--in an...
LONDON, Today: Global advertising spend is on course to fall by 10.2% – US$ 63.4bn – to US$ 557.3bn in...
SYDNEY, Today: An annual report by US research agency PQ Media reports that global adspend is projected to grow 5.9%...
After a nearly two-month search, Ford has a new global chief marketing officer. Suzy Deering will join the auto brand...
Zeta Global has hoovered up a lot of ad tech over the last two years, acquiring Sizmek’s DSP, Rocket Fuel’s...
GroupM recently promoted veterans Kieley Taylor and Amanda Grant to global head of partnerships and global head of social, respectively,...
Walgreens Boots Alliance, a global retail and pharmacy company that brought in $ 139 billion in 2019 revenue, has renewed...
Global convenience store chain Circle K appointed GroupM's MediaCom as its global media agency of record, tasked with serving as...