After a successful first year, the Master of Advertising Effectiveness programme has partnered with the World Advertising Research Centre (WARC)...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 230 Unhurty? The US Supreme Court held oral...
A stylish woman sitting at an opulent bar wants--no, demands--"a hot pink cosmopolitan...and some drama," while in a different glamorous...
Google Ad Manager (GAM) was out of commission for about three hours Thursday evening across web, app and video inventory....
Movember has introduced the award-winning Dentsu Creative campaign, ‘Moment Against Silence’, to the world at the Rugby League World Cup...
Sean "Diddy" Combs, adding a new pillar to his music, fashion, media and booze empire, becomes the latest celebrity to...
Reach for the stars: That’s the lesson from Procter & Gamble’s quarterly earnings report on Wednesday. The world’s biggest-spending advertiser,...
Whether you need a ride home or to work, or maybe need a late night snack delivered to your door,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Interest The idea of a “subscription economy” has...
Flexibility to innovate is part of the reason Netflix teamed up with Microsoft – but the potential of the match...