April 30, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ketel One Goes Glam for a New Global Campaign as Vodka Sales Rise

A stylish woman sitting at an opulent bar wants–no, demands–“a hot pink cosmopolitan…and some drama,” while in a different glamorous corner of the world, a man in a tuxedo revels in “an after-after party, an espresso martini and a room full of strangers.” If these scenarios sound like they could be setups for big-screen movies,…
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