How Loss Aversion Prevents Agencies From Getting Credit For Their Successes

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Imagine you have $50. I tell you that I’m going to flip a coin, and if you guess the flip correctly, I’ll giveContinue reading »

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Ad Buyers And Sellers: Unite And Share More Bid Data

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. It’s generally thought that second-price auctions are better at extracting maximum bids from buyers than first-price auctions. The auction mechanics of eBay, theContinue reading »

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