How Connected TV Will Impact All Media Buying and Its Pricing

“On TV And Video” is a column exploring opportunities and challenges in advanced TV. Today’s column is written by Jay Friedman, president and partner at Goodway Group. The goal of every marketer is to spend the least amount of money possible to achieve the best possible results – to spend right to the point whereContinue reading »

The post How Connected TV Will Impact All Media Buying and Its Pricing appeared first on AdExchanger.

Read more

Oracle, Salesforce, Adobe, TTD, Oath, Indie SSPs, Roku And LiveRamp Must Come Together

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. For media buyers today, ad tech platforms can be bucketed into two categories: the must-haves and nice-to-haves. For many, Google, Facebook and AmazonContinue reading »

The post Oracle, Salesforce, Adobe, TTD, Oath, Indie SSPs, Roku And LiveRamp Must Come Together appeared first on AdExchanger.

Read more

Goodway Group Prez Jay Friedman Fights The Good Fight Against Last-Click Attribution

Believe it or not, many marketers still use last-click attribution. Goodway Group President Jay Friedman has had enough of it. So, he’s pushing the indie programmatic platform to tie all campaign measurement to lift-based metrics. “By requiring a lift-based approach, we can avoid vanity metrics,” he said. “It’s changed the dynamic of our relationships withContinue reading »

The post Goodway Group Prez Jay Friedman Fights The Good Fight Against Last-Click Attribution appeared first on AdExchanger.

Read more

The Open Exchange’s Value Prop Keeps Getting Better

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Friedman, COO at Goodway Group. In the past two weeks, I’ve been to two supply-side platform (SSP) summits and spoken in depth to more than a dozen publishers. I’ve learned a lot. In short,Continue reading »

The post The Open Exchange’s Value Prop Keeps Getting Better appeared first on AdExchanger.

Read more

Six Questions I Would Have Asked Mark Zuckerberg

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. As the attention on Mark Zuckerberg’s recent testimonies dies down, the conversation is shifting instead to what should have been addressed. From anContinue reading »

The post Six Questions I Would Have Asked Mark Zuckerberg appeared first on AdExchanger.

Read more

Podcast: Goodway Seeks A Better Way To Do Programmatic

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Jay Friedman, our podcast guest this week, came up with the concept for a recent AdExchanger comic depicting a marketer running on a “brand safety” treadmill while scarfing down “cheap CPM” cupcakes. The point: You can’t have it both ways. In this week’s episode, FriedmanContinue reading »

The post Podcast: Goodway Seeks A Better Way To Do Programmatic appeared first on AdExchanger.

Read more

Programmatic Faces A Turning Point In 2018

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Already, 2018 is shaping up to be a very interesting year. Our industry is getting close to making real progress on some ofContinue reading »

The post Programmatic Faces A Turning Point In 2018 appeared first on AdExchanger.

Read more

Get Out Your Checkbooks: The Price Of Mobile Ads Will Surge More Than 45% In 2018

AdExchanger |

Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according to a projection released by programmatic agency Goodway Group on Tuesday. Mobile prices will increase incrementally, just under 4% month over month throughout the coming year, including for mobile display and mobile video ads servedContinue reading »

The post Get Out Your Checkbooks: The Price Of Mobile Ads Will Surge More Than 45% In 2018 appeared first on AdExchanger.

Read more

It’s Time Marketers Realize That Supply Is Not Unlimited

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. In the early 2010s, a few assumptions seemed undeniable for media buyers. They believed programmatic was growing rapidly with user-level targeting, for example, providingContinue reading »

The post It’s Time Marketers Realize That Supply Is Not Unlimited appeared first on AdExchanger.

Read more

How Does Amazon Stack Up As A Duopoly Contender?

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Despite not having an ad-focused business model, Amazon keeps Sir Martin Sorrell up at night and is the most likely candidate toContinue reading »

The post How Does Amazon Stack Up As A Duopoly Contender? appeared first on AdExchanger.

Read more