The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling – even if...
Google unveiled a marketing product Wednesday that purports to allow marketers to launch personalized campaigns in hours, not weeks, by...
On Wednesday – less than two months after going to town on the Google Video Partners program – Adalytics published...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Results Are In YouTube told clients earlier...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leave Those Kids Alone Adalytics is taking a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Gripe Google is refunding agencies for “billing...
Google removed "in-stream" classification from the name of one of its video formats. The change comes at a time when...
Google’s protestations about TrueView's media quality aside, two questions remain: Why is any of this happening, and why is change...
Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Spot Spotify added 10 million subscribers...