Investors on Alphabet’s Q2 earnings call appeared satisfied that YouTube and the ads business in general are back on track....
"We went through a very painful and tough transformation that is definitely paying off today," Publicis Groupe global chief executive...
Integral Ad Science added a new capability to measure brand safety and suitability for off-YouTube sites and apps through YouTube's...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GVPeeved Sometimes it feels like there’s no scandal...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Voyage Of Discovery Newspaper publisher Gannett is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Split Decision The European Commission, the executive arm...
Google made six AI-related announcements in one day, including the ability to use images in Bard prompts, additions to its...
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech...
Google PAIR integrates with LiveRamp, Habu and InfoSum. Plus: Netflix officially starts enforcing against account sharing in the US. The...
Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers. At its annual...