HAMILTON, Monday: Waikato-based digital marketing agency Unbound – a comparatively small player with a team of 11 – has placed...
Google Ad Manager (GAM) was out of commission for about three hours Thursday evening across web, app and video inventory....
Google has promoted YouTube global advertising chief Debbie Weinstein to managing director of U.K. and Ireland to lead the tech...
After losing out to Microsoft on the Netflix deal, Alphabet’s Google is still licking its wounds. But just because you...
Showing the same ads to the same people over and over benefits neither the advertisers nor the viewers, and Google's...
On today's episode of The Speed of Culture, vice president of sales at Google and YouTube Adam Stewart, joins our...
Two biggie tech platforms caught our eye in the past week: Twitter and Google. The state of advertising at Twitter...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech? What Ad Tech? One refrain from...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Safe Bet Which is “unsafe,” really: the...
It’s been a hell of a year for Google Analytics. Twelve months ago, Google Analytics dropped last-click attribution as its...