Showing the same ads to the same people over and over benefits neither the advertisers nor the viewers, and Google's...
On today's episode of The Speed of Culture, vice president of sales at Google and YouTube Adam Stewart, joins our...
Two biggie tech platforms caught our eye in the past week: Twitter and Google. The state of advertising at Twitter...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech? What Ad Tech? One refrain from...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Safe Bet Which is “unsafe,” really: the...
It’s been a hell of a year for Google Analytics. Twelve months ago, Google Analytics dropped last-click attribution as its...
Google’s ad preference center is ready for prime time. The purpose of My Ad Center, which started rolling out to...
Google isn’t bluffing about quitting its third-party cookie habit. That’s because consumer concerns about data privacy and pressure from regulators...
Brands and publishers can add one more first-party data item to their cookieless testing to-do list. Google built a clean-room-style...
Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning:...