Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Ride Spotify updated its free, ad-supported app on...
As the governing body for professional surfers globally, the World Surf League (WSL) promotes the sport to both casual fans...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Other Giant Google deserves some of the flack...
The Alphabet revenue train is full steam ahead, as the company reported more than $31 billion in revenues in the...
Viacom on Monday formed a multi-year agreement with Comcast’s advanced ads business, FreeWheel, to expand its use of the tech...
YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess...
YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog...
All eyes have been on Google as May 25 draws near. That’s the day the General Data Protection Regulation goes...
The almighty duopoly is losing share – but just a little bit.Google and Facebook will take a 56.8% share of...