The Alphabet revenue train is full steam ahead, as the company reported more than $31 billion in revenues in the...
Viacom on Monday formed a multi-year agreement with Comcast’s advanced ads business, FreeWheel, to expand its use of the tech...
YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess...
YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog...
All eyes have been on Google as May 25 draws near. That’s the day the General Data Protection Regulation goes...
The almighty duopoly is losing share – but just a little bit.Google and Facebook will take a 56.8% share of...
Google is testing header bidding – again. But this time it’s for in-app demand.On Thursday, Google announced the kickoff of a...
Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday.While LittleThings is the first pub to...
When Facebook, Twitter and Google executives were summoned late last year to testify before Congress on political interference and advertising...
AdWords, search, display, the Play Store, YouTube, AdMob, the Google Display Network…App advertisers used to have to run six or...