Google is testing header bidding – again. But this time it’s for in-app demand.On Thursday, Google announced the kickoff of a...
Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday.While LittleThings is the first pub to...
When Facebook, Twitter and Google executives were summoned late last year to testify before Congress on political interference and advertising...
AdWords, search, display, the Play Store, YouTube, AdMob, the Google Display Network…App advertisers used to have to run six or...
With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into...
There’s no love for annoying ads on Chrome this Valentine’s Day. Google released a new version of its browser on...
Alphabet posted revenues of $32.3 billion in the fourth quarter of 2017, up 24% compared to the same period last...
Rich-media ad server Flashtalking has merged with the dynamic creative optimization (DCO) specialist Spongecell.Terms of the deal, announced Monday, were...
Brad Bender will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York.Google’s rallying cry...
With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content,...