With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into...
There’s no love for annoying ads on Chrome this Valentine’s Day. Google released a new version of its browser on...
Alphabet posted revenues of $32.3 billion in the fourth quarter of 2017, up 24% compared to the same period last...
Rich-media ad server Flashtalking has merged with the dynamic creative optimization (DCO) specialist Spongecell.Terms of the deal, announced Monday, were...
Brad Bender will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York.Google’s rallying cry...
With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content,...
Google had always been eager to kill shoddy ad formats, because doing so would stall ad-blocker growth. At the same...
Edible Arrangements is best known for its fresh fruit and chocolate arrangements, many of which are gifted at the last...
Google will launch the Chrome browser’s built-in ad-blocking service February 15 next year, the company said in a developer page...
News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio
Want to tap News Corp.’s first-party data to target ads across all of its properties?As of Tuesday, you can, thanks...