Since launching a proprietary YouTube measurement system last January (and later expanding it to DoubleClick and the Google Display Network),...
Google is the latest walled garden to be sucked down the Russian rabbit hole.The Washington Post reported Monday that Google...
Google is swooping in for TV advertising dollars with a slate of TV-related product releases and updates. While Google revealed...
Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain.At the...
Google’s latest anti-fraud measure aims to stamp out ad fraud by clawing back money from the exchanges where its DSP...
While Google claimed advertisers are returning to YouTube, new data from Standard Media Index reveals advertisers really did tighten their...
For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On...
The ad tech rollup is real, and its name is Sizmek.On Tuesday, the 18-year-old company revealed its intent to buy...
The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the...
Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for...