Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for...
For YouTube, the recent election cycle was the best of times and the worst of times. Multiple campaign sources think...
While private marketplaces (PMPs) and preferred deals are predicted to outpace open exchange buys by 2018, their rate of adoption...
Google will punish mobile sites that allow intrusive interstitial advertising, but it apparently won’t hold mobile apps to the same...
Adwords has introduced a new ad type. On the ad upload screen, you will now see ‘Responsive Ad’ next to...
AMP: Google is launching Accelerated Mobile Page ads on that allow advertisers to load ads fast alongside AMP Publisher content....
In addition to the list of changes to Adwords that Google announced, they’re throwing out some surprises. One of them...
For the longest time, the biggest difference between GDN and DBM/other DSPs has been that Adwords only allows buyers access...
They looked into the top 10 brands that aired during the live broadcast of the opening ceremonies. Analysis was made...
Imported Call conversions go beyond call length and measure the true value of a paid call from mobile click to...