Publishers, ad tech, media buyers and brands have been bracing for game-changing privacy updates for some time. And on Wednesday...
Google’s
“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in...
“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media. ...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Drama In the wake of multiple antitrust lawsuits...
When we last checked in with Google for its quarterly earnings in Q3, it was printing money. And in Q4,...
Despite a year that saw it contend with the disruption caused by a global pandemic, threats from regulators and the...
Google’s announcement on Monday that cohort-based advertising can be nearly as useful as third-party cookies raised a few ad tech...
Google said Thursday that its Ads Data Hub was accredited by the Media Rating Council for SIVT-filtered (sophisticated invalid traffic),...