Havas’ Innovation SVP: Advanced TV Buyers Needs Reach, But Not At Data’s Expense

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For Gabrielle Rossetti, leading innovation and strategy for Havas sometimes means acting as a scout on behalf of brand clients. Even if a tool doesn’t fit into a client’s tactical tool kit, Rossetti’s team can help them build a blueprint for the future. “It’s about helping them understand where they can innovate and the technologiesContinue reading »

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New In Addressable TV: Samsung’s Slow Push Into Advertising And The Cry For More Automation

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CES has always been about TV, and 2017 was no exception. Displays got a whole lot sharper and devices got a whole lot thinner. But the TV advancements most relevant to marketers and advertisers revolve not around the hardware but the software, which enables addressable ads and better measurement. To be fair, CES isn’t exactlyContinue reading »

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Nielsen Ups The Ante On TV And Audio Data With $560M Bid For Gracenote

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Nielsen intends to acquire Gracenote, a Tribune-owned company specializing in audio and video content recognition technology, for $560 million, the company confirmed on Tuesday. Gracenote will operate under Nielsen’s “Watch” business – the side of the house that measures audiences – and the acquisition is expected to close Q1 2017. If it goes through, Nielsen willContinue reading »

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