Oracle Data Cloud’s Plan To Take Over Digital Media Without Touching Media

Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken a central role in powering Oracle’s core products. Oracle Data Cloud further enhanced its ability to measure the digital media supply chain with its $850 million acquisition of Moat and the $400 million acquisition ofContinue reading »

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Oracle Data Cloud Buys Grapeshot

Oracle has acquired Grapeshot, a UK-based contextual targeting startup, the companies announced Tuesday. Grapeshot provides pre-bid insights based on the media being considered. Terms of the deal were not disclosed. Grapeshot will join the Oracle Data Cloud, where it will be combined with Moat to strengthen the company’s brand safety service. The company initially focusedContinue reading »

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Post-GDPR, Clients Will Own Data And Agencies Must Get Creative

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Snyder, CEO at Grapeshot. The upcoming General Data Protection Regulation (GDPR) provides impetus for brands to take a stronger hand in the stewardship of the data that will beContinue reading »

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Publishers Find Themselves Caught Up In Brand Safety Nets

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Publishers are getting ensnared in the filters used by many advertisers to combat the YouTube brand safety crisis. Earlier this year, many brands found their ads running next to offensive content on the video platform, prompting marketers and their agencies to enlist third-party monitoring. Now publishers as a whole are feeling the effects. The filtersContinue reading »

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