Since the ANA revealed last summer that 15% of annual ad spend goes to made-for-advertising (MFA) sites, ad tech vendors...
Gray
Is there such a thing as good MFA? After being demonized in the ANA’s transparency report last summer – which found...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad Angles Three unrelated companies all reported...
The Ad Angles Three unrelated companies all reported earnings on Wednesday: Uber, The New York Times and Roblox. But they...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Ad Dependence Is Independence Buried in a...
Earlier this month, Apple launched its eco-themed campaign, "Mother Nature." While the initial hype, ranging from fanboying to scrutinizing, has...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Being called an “ad...
Colors can conjure up our emotions, stirring feelings of happiness, sadness, warmth or coolness with surprisingly powerful effect. Which is...