More than 70 people have filed complaints with ad watchdog the U.K.'s Advertising Standards Authority claiming a recent Shell ad...
Greenwashing
Last week between the rose-fueled networking sessions and adtech-funded yacht parties at the Cannes Lions Festival, Coca-Cola and Ogilvy bagged...
Coca-Cola-owned innocent Drinks has unveiled its major pan-European campaign since 2022, touting the nutritional value of its ingredients with a...
A new training and certification program from the nonprofit Institute for Advertising Ethics (IAE) aims to guard against industry greenwashing--in...
European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle...
In August 2022, an ad for Unilever's Persil brand was banned by the U.K.'s advertising watchdog, the ASA, for claiming...
Make way for a new term in your sustainability lexicon: greenhushing, a practice stemming from brands' fear of appearing to...
As the 100th Brussels Motor Show opened its doors from Jan. 14 to 22, auto executives convened beneath bright lights...
British bank HSBC is the latest advertiser to have its ads spiked for "misleading" customers over green initiatives. The brand...
According to the European Commission, 42% of brands are guilty of wildly exaggerating their green credentials. As we race towards...