‘Generally Laughable’: Critics Say Coca-Cola’s Recycling-Themed Cannes Win Is Greenwashing

Last week between the rose-fueled networking sessions and adtech-funded yacht parties at the Cannes Lions Festival, Coca-Cola and Ogilvy bagged a Grand Prix in the print and publishing category for “Recycle Me.” The winning campaign features striking images of the classic Coca-Cola logo on a bright red background as it appears after a can has…
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